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Henkel, Selinko to Partner for Smart Packaging Solutions

Cooperation to drive consumer communication with products and brands.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Henkel and Selinko SA, an all-in-one Internet of Things (IoT) solution provider, have announced a collaboration agreement to expand smart and interactive packaging solutions, especially focusing on FMCG markets.
 
Innovative smart packaging applications allow consumers to interact digitally with consumer goods by using their smartphone or other mobile devices. The technology enables unique product digital experiences and creates a direct link between the brands and consumers.
 
“Henkel is investigating NFC-based smart packaging solutions and printed electronics technologies that will bring a whole new range of cost effective and exciting opportunities for brands,” said Patrick Eischen, founder and CEO of Selinko. “We believe that our partnership will improve the smart packaging services and solutions and will help enabling the Internet of consumer goods.”
 

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